Internal linking means connecting one page of your website to another page within the same domain. For example, if you are reading an article about “SEO Basics” and find a clickable link to another page on “Keyword Research,” that’s an internal link.
Why is Internal Linking Important for SEO?
- Improves User Experience: Visitors can easily find related content, which keeps them engaged longer.
- Distributes Page Authority: Internal links spread ranking power (often called link juice) from one page to another.
- Helps Search Engines Crawl: Google uses links to discover and index new pages. Internal links make crawling smooth.
- Reduces Bounce Rate: Linking to related pages encourages users to stay and explore instead of leaving quickly.
- Boosts Conversions: Guiding users toward product pages, services, or signup forms through links can increase sales or leads.
Internal linking is not just about connecting pages – it’s about guiding users and search engines through your website in a logical way. A well-planned internal linking strategy can:
- Increase your rankings
- Improve user engagement
- Boost conversions
Start small by linking related articles, updating old posts, and prioritizing key pages. Over time, you’ll see how this simple strategy can lead to big SEO success.