When we think of SEO, most people imagine optimizing titles, meta tags, or keywords on a webpage. But SEO is not just about what happens on your site—it’s also about how the rest of the internet sees and interacts with it. Off-Page SEO refers to all the activities you do outside your website to improve its search engine ranking.
Backlinks (Link Building)
Backlinks are the heart of Off-Page SEO.
- A backlink = when another website links to yours.
- The more high-quality backlinks you have, the more trustworthy your site looks to Google.
👉 Example: If a popular blog links to your article, it’s a signal that your content is valuable.
Types of backlinks:
- Natural links (earned without asking)
- Outreach links (built by contacting other websites)
- Guest posting links (from writing content for other blogs)
· Link Building
· Brand Building
· Content Marketing
· PR
· Local SEO (GMB and Citations)
· Social Media
· Forums
· Influencer Marketing
· Events
· Guest Posting
· Podcasts
· Reviews